This spring I took a break from my regular freelancing routine to visit Scandinavia. “Scandinavia?” you might ask. Yes. Scandinavia.
My destination was Stockholm, Sweden. The initial reason to travel was that my sweetie was attending a conference there and invited me to join him. Being that I had never been there, I gathered that it would be wonderful place to visit, but after the plans started taking shape I realized that I could really gain some visual and tactile inspiration for my work on this trip. What an opportunity for me to experience Northern Europe’s architecture, cuisine, art, fashion and MAKEUP customs first hand. Not Bad.
So, I did a little brushing up on Sweden’s capital, (I must admit while I was hopping the pond) via the best travel guide out there; the tried and true, don’t leave your country without it TimeOut Guide.
After reading about all of the foretold beauty that I was to experience, Stockholm easily lived up to the expectations. The city is colored in many beautiful shades of grays, browns, greens, rusts and creams. It’s clean and well-esteemed and cold. A city built around the company of water, (which made me feel at home as I’m from a city built up around 3 converging rivers) from old town to new, its architecture spans between 13th century and modern design.
I’m going to be a little aggressive and say that 95% of Stockholm’s citizens are inherently fashion conscious. Not in a forced way but in a very natural, casual and easy way; a downright hot and sexy and sleek sort of way. Most people are in great shape, not to mention tall and blond. Being a 5’2.75” (sans heals) Brazilian/Irish girl, I was just a wee bit out of my element, but that ne’er stopped me from diving in to the unknown…Be that as it may, I like to look the part. I wished badly that I could have rocked a pair of killer 6” platform boots and a Moncler Woman’s Badia Down Jacket in Shiny Black, (*ahem, Christmas-present-hint*).
Back to the fervent style of Stockholm…I swear that even the homeless have an acute fashion sense, along with pre-teen boys... I know!!! Men can be spotted all over town in their layers, scarves and sleek footwear pushing very fashionable strollers; Stockholm is also a progressive city where forward thinking makes six month paternity leave (alongside maternity leave) the social norm. P.S. it’s mandatory. (Okay, where do I sign? Seriously.)
This is my picture of Stockholm and it is colorful and peaceful, classic and trendy (and still very, very cold). But let’s get onto the makeup, shall we?
The women on the street wore natural makeup and were rarely overdone. They had radiant complexions and knew how to utilize their makeup to remain fresh and gorgeous while they were walking, working, dining or celebrating while huddled under a heat lamp, wrapped in a blanket at their local bar.
Each day while walking or jogging down BirgerJarlsgatan (‘gatan’ is the word for road or street) my eye would magnetically wander through one particular window of a boutique named Mist Stockholm. Mist is a makeup academy that has freestanding stores saving face throughout the city.
…So one day I went in. The pretty blond girl behind the counter (everyone in Stockholm speaks English) greeted me curiously and kindly. As she studied a fashion magazine on the counter, I stood in awe…I was completely captivated—no, engulfed—by the colors around me.
The waves of loose shadows drew me over to them, and I surfed. The currents of lipsticks pulled me beneath their surface, so I swam. The steep peaks of rich, slick shiney opaque glosses, luxurious as silk, tempted me down their slopes, so I skied. After all of the painting pleasure, I walked out of Mist with a smoked American Express card, smiling much as I would have had I just smoked a Marlboro Light after mind-blowing…well, you get the picture.
Here is my feedback on my Mist products. Like most mind-altering adrenaline rushes, I am sorry to report that the euphoria was only temporary. Let me explain…. You’ve heard the expression, “don’t judge a book by its cover?” Well the storefront was a indeed a great cover, but the content of the book—in this case the product itself—simply didn’t deliver on its promise. All I left with was a frustratingly misleading purchase and a little damage to the American Express card. Final verdict, great makeup itself but, in my humble yet expert opinion, the packaging and industrial design of Mist Stockholm products look great, but are substandard.
The tweezers I bought don’t tweeze. I bought 6 glosses, of which two tubes broke open (resulting in a sticky gloss leak all over my kit) before I ever was able to use them and one of which was a tester. Yes, they sent me home with a tester. Huge-let-down. Thank the makeup gods that you really can’t mispackage loose powders & cream pots. I still have some shimmering tangerine and watermelon pigments and metallic creams to experiment with. All and all, step up your packaging, Mist Stockholm. Put your money where your sexy is!
Now, my makeup adventures weren’t all for naught. I was able to interview a successful editorial makeup artist, with whom I held court with one afternoon at the Moderna Museet or the Modern Museum of Art. Interview to come this fall.
Stockholm is beautiful; its people are kind and generous, the fashion inspiration is endless. If you ever have the chance to visit Stockholm, I highly recommend making the trip. You won’t regret it.
For now, enjoy some more pics and I’ll be seeing you soon down the gatan.